September 2026
6 months
6 Core Modules
- On-campus
Digital Marketing Career Program
The Digital Marketing Career Program is a 6-month work-integrated career program designed to help learners build practical, industry-relevant digital marketing skills while gaining hands-on experience through real-world projects.
The program covers the essential areas of modern digital marketing including Search Engine Optimization (SEO), Social Media Marketing, Content Creation, Google Ads, Meta Ads, Analytics, Email Marketing, Brand Strategy, and Artificial Intelligence for Marketers.
The program follows a Learn → Work → Gain Experience approach. Students learn core concepts, apply their knowledge through practical assignments and live project-style activities, collaborate with teams, receive mentorship and build a professional portfolio.
The vision of the program is to develop confident, practical and career-ready digital marketing professionals who can apply modern marketing strategies, understand campaign performance, create meaningful digital content and use technology and AI tools responsibly to support business growth.
Introduction to Digital Marketing, Digital Marketing Ecosystem, Traditional vs Digital Marketing, Customer Personas, Audience Research, Customer Journey, Marketing Funnel, Brand Positioning, Value Proposition, Competitor Research, Market Research, Digital Marketing Strategy, Campaign Planning and Introduction to Marketing Tools and Reporting.
Create a complete digital marketing strategy for a selected brand, including target audience, customer persona, competitor analysis, positioning and digital channel strategy.
Create a complete digital marketing strategy for a selected brand, including target audience, customer persona, competitor analysis, positioning and digital channel strategy.
Search Engine Fundamentals, How Search Engines Work, Keyword Research, Search Intent, On-Page SEO, Meta Titles and Descriptions, Heading Structure, Content Optimization, Internal Linking, Technical SEO Fundamentals, Off-Page SEO, Link-Building Principles, Local SEO, SEO Auditing, Keyword Mapping, SEO Tools and Performance Reporting.
Conduct an SEO audit for a website and create a keyword research report, keyword map, on-page optimization plan and SEO improvement roadmap.
Conduct an SEO audit for a website and create a keyword research report, keyword map, on-page optimization plan and SEO improvement roadmap.
Social Media Marketing Fundamentals, Instagram Marketing, Facebook Marketing, LinkedIn Marketing, Social Media Strategy, Audience Engagement, Content Pillars, Content Calendar Planning, Copywriting, Creative Content Concepts, Short-Form Content, Community Management, Brand Voice, Social Media Analytics and Campaign Reporting.
Develop a complete social media campaign including content pillars, content calendar, campaign objectives, creative concepts, sample copies and performance measurement plan.
Develop a complete social media campaign including content pillars, content calendar, campaign objectives, creative concepts, sample copies and performance measurement plan.
Paid Digital Marketing Fundamentals, Google Ads, Search Campaigns, Keyword Targeting, Ad Copywriting, Landing Page Fundamentals, Meta Ads, Campaign Structure, Audience Targeting, Retargeting Concepts, Budget Planning, Bidding Fundamentals, Campaign Optimization and Performance Marketing Metrics including CTR, CPC, CPA, ROAS and Conversions.
Create an integrated Google Ads and Meta Ads campaign plan including campaign objectives, target audience, budget allocation, ad concepts, landing-page requirements and KPI framework.
Create an integrated Google Ads and Meta Ads campaign plan including campaign objectives, target audience, budget allocation, ad concepts, landing-page requirements and KPI framework.
Digital Marketing Analytics, Marketing KPIs, Website Traffic Analysis, Engagement Analysis, Conversion Tracking, UTM Campaign Tracking, Performance Reporting, Email Marketing Fundamentals, Audience Segmentation, Email Campaign Planning, AI-Assisted Marketing Research, AI Content Ideation, Prompting Techniques, AI Marketing Workflows and Responsible Use of Artificial Intelligence.
Create a digital marketing performance report, design an email marketing campaign concept and develop an AI-assisted marketing workflow for research, content or reporting.
Create a digital marketing performance report, design an email marketing campaign concept and develop an AI-assisted marketing workflow for research, content or reporting.
End-to-End Digital Marketing Campaign Planning, Real-World Project Execution, SEO Project, Social Media Campaign, Google Ads Project, Meta Ads Project, Content Marketing Project, Brand Strategy, Campaign Reporting, Portfolio Development, Project Documentation, Resume Development, Professional Presentation, Interview Preparation and Career Readiness.
Complete a final Digital Marketing Capstone Project covering strategy, audience research, SEO, social media, content, paid advertising, analytics, campaign KPIs and final presentation.
Complete a final Digital Marketing Capstone Project covering strategy, audience research, SEO, social media, content, paid advertising, analytics, campaign KPIs and final presentation.
Applicants should have a basic understanding of computers and internet usage.
The program is suitable for beginners, graduates, career starters, entrepreneurs, business owners and learners interested in developing practical digital marketing skills.
No prior professional digital marketing experience is required.
An interest in marketing, social media, content creation, business growth and digital technologies is recommended.
Admission and enrollment are subject to the applicable program eligibility requirements and institutional policies.
The Digital Marketing Career Program prepares learners for practical opportunities across SEO, social media marketing, content marketing, paid advertising, marketing analytics, email marketing, brand marketing and digital campaign management.
Potential career roles include Digital Marketing Executive, Digital Marketing Specialist, SEO Executive, SEO Analyst, Social Media Executive, Social Media Marketing Specialist, Content Marketing Executive, Content Creator, Google Ads Executive, Meta Ads Specialist, Performance Marketing Executive, Digital Marketing Analyst, Email Marketing Executive, Brand Marketing Associate and Marketing Operations Associate.
The program emphasizes practical project experience, real-team collaboration, mentorship and portfolio development to help learners demonstrate their skills to prospective employers or clients.
Career opportunities may vary depending on individual skills, project experience, portfolio quality, communication skills, certifications, employer requirements, location and prevailing market conditions.
