MAY 15
2 Years
4 Sem
- Online
MBA Digital Marketing and Ecommerce
Learning
Outcomes
- Develop expertise in digital
marketing strategies and online brand building
- Gain knowledge in SEO, social
media marketing, and performance marketing
- Understand e-commerce platforms,
customer journey, and online sales funnels
- Learn web analytics, data-driven
marketing, and campaign optimization
- Build skills in digital product
management and online business growth
Teaching
Approach
- Practical learning through live
campaigns, case studies, and real-world projects
- Hands-on training in digital
tools like SEO platforms, analytics tools, and ad managers
- Interactive sessions with
industry experts and digital marketing professionals
- Continuous evaluation through
assignments, campaigns, and presentations
- Focus on application-based
learning in a fast-changing digital environment
Industry
Relevance
- Curriculum aligned with current
digital marketing trends and technologies
- Exposure to real-time digital
campaigns and business challenges
- Training in e-commerce
platforms, automation tools, and analytics
- Designed to meet the growing
demand for digital and e-commerce professionals
- Organizational Behavior and
Human Resource Management
- Managerial Economics
- Statistics and Analytics
Foundations for Business
- Corporate Governance and
Business Ethics
- Financial Accounting and
Reporting
- Marketing Management
- Legal and Business Environment
- Entrepreneurship
- Banking, Financial Services and
Insurance
- Acquisition and Management of
Talent
- Management of Banking and
Financial Services
- Integrated Marketing
Communications & Branding
- Employee Reward Management
- Operations Management
- Business Strategy and Leadership
- Brand Management for E-Commerce
- Web and Social Media Analytics
- Digital Product Management
- Final Project / Dissertation
- Search Engine Optimization (SEO)
& SEM
- Social Media Marketing &
Influencer Strategy
- Performance Marketing & Paid
Ads (Google, Meta)
- E-Commerce Management (Amazon,
Shopify, etc.)
- Content Marketing & Personal
Branding
Academic
Qualification Requirements
- Bachelor’s degree in any
discipline from a recognized university
- Minimum 50% aggregate marks (45%
for reserved categories)
English
Language Requirements
- Basic proficiency in English for
communication and digital content understanding
- Ability to participate in
discussions, presentations, and online marketing activities
Accepted
Equivalents
- Equivalent qualifications
recognized by educational institutions
- Relevant work experience (if
applicable) may be considered
Application
Review Notes
- Admission based on academic
performance and interview
- Evaluation of creativity,
communication skills, and interest in digital marketing
- Final selection subject to
qualifying admission and job interview
Career
Pathways
- Digital Marketing
- E-Commerce Management
- Social Media & Content
Strategy
- Performance Marketing
- Digital Product & Growth
Marketing
Employability
Support
- Resume building and portfolio
creation (live campaign work)
- Training in digital tools and
marketing platforms
- Mock interviews and industry
mentorship
- Personal branding and LinkedIn
optimization
Internships
& Placement Options
- Internship opportunities in
digital marketing agencies and e-commerce companies
- Placement support with MNCs,
startups, and digital firms
- Exposure to live campaigns, ad
management, and analytics
Typical
Job Roles after Graduation
- Digital Marketing Executive /
Specialist
- SEO / SEM Analyst
- Social Media Manager
- Performance Marketing Executive
- E-Commerce Manager
- Content Strategist
- Digital Marketing Analyst
